The Efficacy of Direct Mail Marketing and Internet Marketing Research Paper

The Efficacy of unmediated Mail merchandising and Internet Marketing - Research Paper ExampleIn this scenario, organizations can use different tools and techniques to advertise their products and services. However, this paper will discuss two well known marketing techniques. First is direct beam marketing and second is internet (email) marketing. The basic aim of this enquiry is to compare these two techniques and suggest best among them. So this research will be a comparative study of both marketing techniques. Methods/Framework We will conduct a research to discuss direct mail marketing and internet marketing Direct Mail Marketing Direct mail marketing is a marketing technique in which a retail merchant transmits marketing and promotion material or information directly to the customer. Additionally, direct mail marketing allows organizations to enjoy full authority over the management of their barter communications. In addition, direct mail marketing consists of several market ing techniques. However, in order to become flourishing in the field of direct marketing, organizations will subscribe using a number of these competent techniques. These techniques are either utilized in grouping form, or as substitute marketing practices and these techniques depend upon the followings aspects (Systematic Direct Marketing, 2011 SmallBusinessNotes, 2011)